Stomatološka ordinacija Identa
According to our open methodology, this clinic scored 51.7/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #19 of 22 ranked clinics · Last checked: 17 September 2026
51.7/100
Positions by Rating Profile
- Overall Transparency & Trust#1951.7/100
- Best for Expats#1946.5/100
- Best for Dental Implants#1945.7/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#1840.8/100
- Best English-speaking Clinicsnot ranked
- Best for Families / Children#1551.1/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified No anaesthesia/sedation info found (single-page anchor-nav site)
Summary
Identa is a two-dentist dental practice on Ilije Birčanina in Niš, led by Dr. Biljana Petrović, a specialist in oral surgery, with Dr. Kristina Petković as general dentist. The clinic offers oral surgery including implantology, prosthodontics, orthodontics, pediatric dentistry, aesthetic dentistry and preventive care. The booking.dentist platform reports a rating of 4.9 from 10 reviews and lists prices in EUR for key procedures. A second contact number (+381 63 180 2999) and email ([email protected]) are published on the official site. Staff reportedly speak Croatian and English according to the booking.dentist profile.
The official website (identanis.com) is in Serbian only; no English version was found. The booking.dentist profile is the sole source for the Google rating claim, EUR prices, English-language capability and multilingual staff; these could not be independently confirmed from the clinic's own site. No prices are published on the official website. A workmanship warranty is reported by booking.dentist.
Strengths
- Information Transparency: 18 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 2 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; x-ray / imaging price listed)
- AI & Search Visibility: 3 of 10 verifiable points (missing: mentioned for: English speaking dentist Serbia; mentioned for: dental implants Serbia; mentioned for: emergency dentist Serbia; mentioned for: Serbia dental clinic for expats; structured data on website; dedicated service pages)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
18 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed two dentists named with contact details: Dr Biljana Petrović (oral surgery specialist) and Dr Kristina Petković (general dentist) [s1] | 3/3 |
| ✓ | Dentist specializations listed Dr Petrović listed as oral surgery specialist; Dr Petković as general dentist [s1] | 2/2 |
| ✓ | Real clinic photos Homepage photo shows Dr Kristina Petkovic in the real treatment room [identa-nis-deepen-2] | 2/2 |
| ✓ | Service list published oral surgery (implants, extractions, apicoectomy), restorative, prosthodontics, orthodontics, pediatric dentistry, aesthetic dentistry, preventive care [s1] | 3/3 |
| ✓ | Clear contact details two phones, two emails, Facebook and Instagram published on official site [s1] | 2/2 |
| ✗ | English website version official website in Serbian only; booking.dentist profile states English and Croatian spoken [s1] | 0/2 |
| ✓ | Address and map published address consistent across official site and booking.dentist profile [s1] [s2] | 2/2 |
Price Transparency
2 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published Full single-page site lists ~25 named procedures, no prices for any [identa-nis-deepen-3] | 0/3 |
| ✗ | Cleaning price listed Full single-page site lists ~25 named procedures, no prices for any [identa-nis-deepen-4] | 0/2 |
| ✗ | Filling price listed Full single-page site lists ~25 named procedures, no prices for any [identa-nis-deepen-5] | 0/2 |
| ✗ | Crown price listed Full single-page site lists ~25 named procedures, no prices for any [identa-nis-deepen-6] | 0/2 |
| ✗ | Implant price listed Full single-page site lists ~25 named procedures, no prices for any [identa-nis-deepen-7] | 0/2 |
| ✓ | Consultation price listed Site states consultations are free [identa-nis-deepen-8] | 2/2 |
| ✗ | X-ray / imaging price listed Full single-page site lists ~25 named procedures, no prices for any [identa-nis-deepen-9] | 0/2 |
Reputation & Reviews
13 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) as of 2026-08-26; newly captured (previously unset) [identa-nis-refresh] | 4/6 |
| ◐ | Google review volume as of 2026-09-26; previously 14 [identa-nis-gbp-2026-09-26] | 0.5/3 |
| ✓ | Review recency Newest Google review is dated 2026-08-21 (listing read 2026-09-26). [identa-nis-gbp-2026-09-26] | 3/3 |
| ✗ | Clinic responds to reviews Listing unclaimed; owner replies impossible [identa-nis-deepen-10] | 0/2 |
| ✓ | No recurring complaints as of 2026-09-17: 0 of 14 reviews low-rated [identa-nis-deepen-11] | 2/2 |
| ✓ | No suspicious review patterns as of 2026-09-17: reviews span Oct 2024-Mar 2026, established accounts [identa-nis-deepen] | 2/2 |
| ✓ | Active Facebook presence Facebook profile linked from official website [s1] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor profile found for the clinic in Nis; the clinic's own website does not mention TripAdvisor [identa-nis-deepen-17] [identa-nis-deepen-18] | 0/0.5 |
| ✓ | Other review platforms listed on booking.dentist with reported rating and prices [s2] | 0.5/0.5 |
Medical Infrastructure
7.5 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray booking.dentist mentions digital imaging; not confirmed from official site | 0/2 |
| ? | CBCT (3D imaging) booking.dentist mentions laser dentistry; CBCT not specifically documented | 0/2 |
| ✓ | Implantology implant placement listed under oral surgery services [s1] | 2/2 |
| ✓ | Orthodontics fixed appliances and aligners listed [s1] | 2/2 |
| ✓ | Oral surgery oral surgery specialist on staff; extractions, apicoectomy, frenectomy listed [s1] | 2/2 |
| ✓ | Pediatric dentistry pediatric dentistry listed as a service category [s1] | 1.5/1.5 |
| ? | Emergency care | 0/1.5 |
| ? | Works with international patients booking.dentist states English and Croatian spoken; clinic's own materials do not document foreign-patient services | 0/2 |
Communication & Service
3 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✗ | WhatsApp / LINE available Contact section lists phone/email/social only [identa-nis-deepen-12] | 0/2 |
| ? | Response speed | 0/1.5 |
| ? | English spoken booking.dentist states English and Croatian spoken; not confirmed from official site | 0/2.5 |
| ✓ | Pre-visit consultation possible Booking form plus stated free consultation [identa-nis-deepen-13] | 1.5/1.5 |
| ✗ | Clear service explanations Services listed as itemized procedure names without explanation [identa-nis-deepen-14] | 0/1 |
| ✓ | Convenient opening hours Mon–Fri 10:00–20:00 per official site [s1] | 1.5/1.5 |
AI & Search Visibility
3 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Serbia", "English speaking dentist Serbia", "dental implants Serbia", "emergency dentist Serbia", "Serbia dental clinic for expats".
| ✓ | Mentioned for: best dentist Serbia identanis.com appeared in the top organic results for the canonical 'the canonical city query [vis1] | 1/1 |
| ✗ | Mentioned for: English speaking dentist Serbia [vis1] | 0/1 |
| ✗ | Mentioned for: dental implants Serbia [vis1] | 0/1 |
| ✗ | Mentioned for: emergency dentist Serbia [vis1] | 0/1 |
| ✗ | Mentioned for: Serbia dental clinic for expats [vis1] | 0/1 |
| ✗ | Structured data on website No JSON-LD or microdata found [identa-nis-deepen-15] | 0/1.5 |
| ✓ | Google indexing quality official site appears in top results for 'the canonical city query [vis1] | 2/2 |
| ✗ | Dedicated service pages Single-page site, no separate URLs per service [identa-nis-deepen-16] | 0/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Dr. Biljana Petrović [s1] | Specialist in oral surgery | not verified |
| Dr. Kristina Petković [s1] | General dentist | not verified |
Dentists are named; their licence numbers have not been checked against public sources yet — unverified, no penalty.
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Emergency care
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- Communication & Service: English spoken
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.identanis.com/ |
|---|---|
| Phone | +381 64 222 3288 |
| https://www.facebook.com/profile.php?id=100063612251504 | |
| Address | Ilije Birčanina 18, 18000 Niš, Serbia |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.identanis.com/ | official site: name, address Ilije Birčanina 18 Niš, phones +381 642223288 and +381 631802999, emails [email protected] and [email protected], Facebook and Instagram linked, Mon–Fri 10:00–20:00, service list, Dr Biljana Petrović (oral surgery specialist) and Dr Kristina Petković (general dentist), Serbian language only | 2026-09-17 |
| s2 | https://www.booking.dentist/dental-clinic/identa | directory profile: address confirmed, reported rating 4.9/5 from 10 reviews, EUR prices (composite filling €31, metal-ceramic crown €100, zirconia €200, MIS 1 implant €650, porcelain veneer €180, extraction €31), multilingual staff (English, Croatian stated), free initial examination, workmanship warranty, digital imaging and laser dentistry mentioned | 2026-08-18 |
| vis1 | search:best dentist Niš / English speaking dentist Niš / dental implants Niš / emergency dentist Niš / Niš dental clinic for expats | AI/search visibility checks 2026-08-18: identanis.com appeared in organic results for the 'the canonical city query; did not appear for the remaining four canonical queries | 2026-08-18 |
| identa-nis-lic | https://www.stomkoms.org/sr/ | No public search/registry page; only membership and licence-renewal pages for existing members | 2026-08-26 |
| identa-nis-lic-3 | https://www.zdravlje.gov.rs/tekst/333545/lista-ustanova.php | Curated list of ~44 private dental practices, no license numbers; Identa not listed | 2026-08-26 |
| identa-nis-refresh | https://www.google.com/maps/place/Stomatolo%C5%A1Ka+Ordinacija+Iden… | Google rating 5.0 (14 reviews) for Stomatološka Ordinacija Identa, Ilije Birčanina 18, Niš, as of 2026-08-26 (viewed live in browser; address/phone match the clinic) | 2026-08-26 |
| identa-nis-deepen | https://www.google.com/maps?cid=18273242591808195536&hl=en | 5 readable reviews dated 2024-10-30 to 2026-03-18, no date clustering; reviewer accounts show 2-125 prior reviews | 2026-09-17 |
| identa-nis-deepen-2 | https://www.identanis.com/ | Photo (images/dr-kristina-2.jpg) shows the named dentist in the office with a sterilizer and autoclave visible; other homepage images are generic stock-style illustrations | 2026-09-17 |
| identa-nis-deepen-3 | https://www.identanis.com/ | Detailed service sections (oral surgery, prosthetics, orthodontics, pediatric) list procedure names only; no RSD/EUR figures anywhere | 2026-09-17 |
| identa-nis-deepen-4 | https://www.identanis.com/ | "Uklanjanje kamenca" (scaling) named as a service with no price figure | 2026-09-17 |
| identa-nis-deepen-5 | https://www.identanis.com/ | "Kompozitne plombe" named as a service with no price figure | 2026-09-17 |
| identa-nis-deepen-6 | https://www.identanis.com/ | "Metalokeramicka kruna", "Bezmetalna kruna", "Cirkonijum kruna" named with no price figures | 2026-09-17 |
| identa-nis-deepen-7 | https://www.identanis.com/ | "Ugradnja implantata" named as a service with no price figure | 2026-09-17 |
| identa-nis-deepen-8 | https://www.identanis.com/ | "Kontaktirajte nas za besplatne konsultacije" (contact us for free consultations) | 2026-09-17 |
| identa-nis-deepen-9 | https://www.identanis.com/ | No radiography/X-ray line item found among the listed services | 2026-09-17 |
| identa-nis-deepen-10 | https://www.google.com/maps?cid=18273242591808195536&hl=en | Google listing shows the unclaimed-listing signal (Claim this business); no owner replies possible | 2026-09-17 |
| identa-nis-deepen-11 | https://www.google.com/maps?cid=18273242591808195536&hl=en | Histogram 5★=14/14 (0 low reviews); 5 readable reviews all positive with no complaint theme | 2026-09-17 |
| identa-nis-deepen-12 | https://www.identanis.com/ | Contact section lists two phones and two emails; no wa.me/Viber link found on the page | 2026-09-17 |
| identa-nis-deepen-13 | https://www.identanis.com/ | "Zakazite svoj termin" form (First Name, Last Name, Email, Message) and "Kontaktirajte nas za besplatne konsultacije" | 2026-09-17 |
| identa-nis-deepen-14 | https://www.identanis.com/ | E.g. under Oralna hirurgija: "Apikotomija", "Cistektomija", "Nivelacija grebena" — named only, no description of what each involves | 2026-09-17 |
| identa-nis-deepen-15 | https://www.identanis.com/ | Single-page site read; zero JSON-LD blocks found | 2026-09-17 |
| identa-nis-deepen-16 | https://www.identanis.com/ | Site read found 1 URL total; services are homepage sections, not separate pages | 2026-09-17 |
| identa-nis-gbp-2026-09-26 | https://www.google.com/maps?cid=18273242591808195536&hl=en | Google listing read on 2026-09-26: rating 5 from 13 reviews; star histogram 1★ 0 / 2★ 0 / 3★ 0 / 4★ 0 / 5★ 13; newest review dated 2026-08-21; the listing is unclaimed (it offers "Claim this business"). | 2026-09-26 |
| identa-nis-deepen-17 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Identa%2… | A search for "Identa dental Nis Serbia" returned only unrelated results (Nis Tourism), no listing for the clinic | 2026-09-29 |
| identa-nis-deepen-18 | https://www.identanis.com/ | Homepage read in full; no reference to tripadvisor.com anywhere on the page | 2026-09-29 |
Change History
| Date | Change |
|---|---|
| 2026-09-29 | Checked for a TripAdvisor listing: a name-and-city search on TripAdvisor found no matching profile, and the clinic's own website carries no TripAdvisor link. Recorded: not listed on TripAdvisor. |
| 2026-09-29 | Corrected 2026-09-29: review count 13 (was 14) from the Google listing on 2026-09-26; review recency within 3 months (newest review dated 2026-08-21). |
| 2026-09-17 | Re-read on 2026-09-17: the clinic's website and its Google listing (5.0, 14 reviews, unchanged). Recorded: consultations are free but no procedure has a published price; a booking form exists; the listing is unclaimed so no owner replies are possible; no recurring complaints or signs of manipulated reviews; services are named but not explained; no structured data or separate service pages; no WhatsApp contact. Still unverified: TripAdvisor presence, on-site X-ray/CBCT, emergency appointments, English-speaking staff. |
| 2026-08-26 | Link-rot re-check 2026-08-26 (round 2): apr.gov.rs registry search page (identa-nis-lic-2) re-confirmed dead (HTTP 500, stable across sessions) — pruned, no live replacement found for this specific page (APR provides only commercial/company registration lookup, not a health-institution license search). The other two flagged sources (Stomatoloska komora Srbije stomkoms.org and Ministarstvo zdravlja zdravlje.gov.rs/tekst/333545) were re-fetched directly and are live (the earlier dead classification was a TLS root-CA verification artifact of the recheck tool, not an actual outage) — refreshed accessedDate, left cited, no prune. clinicLicense value remains null: no searchable Serbian registry confirms or refutes a license for this clinic. |
| 2026-08-26 | Link-rot cleanup 2026-08-26: pruning 2 dead source(s) confirmed unreachable in an external-link check (checked 2026-08-26) and re-confirmed dead by direct recheck where applicable. identa-nis-lic-2 [https://www.apr.gov.rs/registri/zdravstvene-ustanove/pretraga-podataka.4394.html]: https://www.apr.gov.rs/registri/zdravstvene-ustanove/pretraga-podataka.4394.html (attempt1: HTTP 500; attempt2 (+30s): HTTP 500, other->stable-dead on recheck) | identa-nis-lic-3 [https://www.zdravlje.gov.rs/tekst/333545/lista-ustanova.php]: https://www.zdravlje.gov.rs/tekst/333545/lista-ustanova.php (unable to verify the first certificate; if the root CA is installed locally, try running Node.js with --use-system-ca, rotten) |
| 2026-08-26 | Re-verification 2026-08-26: website live, name/address/phone unchanged, not permanently closed; captured first Google rating 5.0 (14 reviews); added geo coordinates and reviewRecency. |
| 2026-08-26 | License verification 2026-08-26: no searchable Serbian registry exists for clinic or doctor licences. Recorded as null, not false. |
| 2026-08-25 | Re-verification 2026-08-25: identanis.com opened directly, live; name/address/phone unchanged; no closure signals. The site's only Google Maps link (maps.app.goo.gl/cLPcCnuoD4RpKtV99) was checked but its redirect resolves to an unrelated US business ("Wyoming Registered Agent Services LLC"), i.e. the embedded link on the clinic's own site is stale/incorrect — not used as a source. Reputation could not be re-verified on 2026-08-25; no rating/review-count was stored previously either. |
| 2026-08-18 | Imported from the city-tier dataset. |
A question or a correction?
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