Stomatološka ordinacija Identa
According to our open methodology, this clinic scored 24.8/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #16 of 21 ranked clinics · Last checked: 18 August 2026
Positions by Rating Profile
- Overall Transparency & Trust#1624.8/100
- Best for Expats#1619.8/100
- Best for Dental Implants#1721/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#1713/100
- Best English-speaking Clinicsnot ranked
- Best for Families / Children#822.9/100
Summary
Identa is a two-dentist dental practice on Ilije Birčanina in Niš, led by Dr. Biljana Petrović, a specialist in oral surgery, with Dr. Kristina Petković as general dentist. The clinic offers oral surgery including implantology, prosthodontics, orthodontics, pediatric dentistry, aesthetic dentistry and preventive care. The booking.dentist platform reports a rating of 4.9 from 10 reviews and lists prices in EUR for key procedures. A second contact number (+381 63 180 2999) and email ([email protected]) are published on the official site. Staff reportedly speak Croatian and English according to the booking.dentist profile.
The official website (identanis.com) is in Serbian only; no English version was found. The booking.dentist profile is the sole source for the Google rating claim, EUR prices, English-language capability and multilingual staff; these could not be independently confirmed from the clinic's own site. No prices are published on the official website. A workmanship warranty is reported by booking.dentist.
Strengths
- Information Transparency: 16 of 20 points.
Weaknesses
- AI & Search Visibility: 3 of 7 verifiable points (missing: mentioned for: english speaking dentist serbia; mentioned for: dental implants serbia; mentioned for: emergency dentist serbia; mentioned for: serbia dental clinic for expats)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed two dentists named with contact details: Dr Biljana Petrović (oral surgery specialist) and Dr Kristina Petković (general dentist) [s1] | 3/3 |
| ✓ | Dentist specializations listed Dr Petrović listed as oral surgery specialist; Dr Petković as general dentist [s1] | 2/2 |
| ? | Real clinic photos | 0/2 |
| ✓ | Service list published oral surgery (implants, extractions, apicoectomy), restorative, prosthodontics, orthodontics, pediatric dentistry, aesthetic dentistry, preventive care [s1] | 3/3 |
| ✓ | Clear contact details two phones, two emails, Facebook and Instagram published on official site [s1] | 2/2 |
| ✗ | English website version official website in Serbian only; booking.dentist profile states English and Croatian spoken [s1] | 0/2 |
| ✓ | Address and map published address consistent across official site and booking.dentist profile [s1] [s2] | 2/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ? | Prices or price ranges published no prices on official website; booking.dentist lists EUR prices but this is a third-party source | 0/3 |
| ? | Cleaning price listed | 0/2 |
| ? | Filling price listed booking.dentist shows composite filling €31 but this is not published by the clinic itself | 0/2 |
| ? | Crown price listed booking.dentist shows metal-ceramic crown €100, zirconia €200; not published by clinic | 0/2 |
| ? | Implant price listed booking.dentist shows MIS 1 implant insertion €650; not published by clinic | 0/2 |
| ? | Consultation price listed free examination stated on booking.dentist; not confirmed on official site | 0/2 |
| ? | X-ray / imaging price listed | 0/2 |
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ? | Google rating (Bayesian-adjusted) booking.dentist reports 4.9/5 from 10 reviews; described as Google-sourced but not verifiable via accessible direct Google Maps source | 0/6 |
| ? | Google review volume | 0/3 |
| ? | Review recency | 0/3 |
| ? | Clinic responds to reviews | 0/2 |
| ? | No recurring complaints | 0/2 |
| ? | No suspicious review patterns | 0/2 |
| ✓ | Active Facebook presence Facebook profile linked from official website [s1] | 1/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ✓ | Other review platforms listed on booking.dentist with reported rating and prices [s2] | 0.5/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray booking.dentist mentions digital imaging; not confirmed from official site | 0/2 |
| ? | CBCT (3D imaging) booking.dentist mentions laser dentistry; CBCT not specifically documented | 0/2 |
| ✓ | Implantology implant placement listed under oral surgery services [s1] | 2/2 |
| ✓ | Orthodontics fixed appliances and aligners listed [s1] | 2/2 |
| ✓ | Oral surgery oral surgery specialist on staff; extractions, apicoectomy, frenectomy listed [s1] | 2/2 |
| ✓ | Pediatric dentistry pediatric dentistry listed as a service category [s1] | 1.5/1.5 |
| ? | Emergency care | 0/1.5 |
| ? | Works with international patients booking.dentist states English and Croatian spoken; clinic's own materials do not document foreign-patient services | 0/2 |
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ? | WhatsApp / LINE available | 0/2 |
| ? | Response speed | 0/1.5 |
| ? | English spoken booking.dentist states English and Croatian spoken; not confirmed from official site | 0/2.5 |
| ? | Pre-visit consultation possible | 0/1.5 |
| ? | Clear service explanations | 0/1 |
| ✓ | Convenient opening hours Mon–Fri 10:00–20:00 per official site [s1] | 1.5/1.5 |
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Serbia", "English speaking dentist Serbia", "dental implants Serbia", "emergency dentist Serbia", "Serbia dental clinic for expats".
| ✓ | Mentioned for: best dentist Serbia identanis.com appeared in the top organic results for the canonical 'best dentist Niš' query [vis1] | 1/1 |
| ✗ | Mentioned for: English speaking dentist Serbia [vis1] | 0/1 |
| ✗ | Mentioned for: dental implants Serbia [vis1] | 0/1 |
| ✗ | Mentioned for: emergency dentist Serbia [vis1] | 0/1 |
| ✗ | Mentioned for: Serbia dental clinic for expats [vis1] | 0/1 |
| ? | Structured data on website | 0/1.5 |
| ✓ | Google indexing quality official site appears in top results for 'best dentist Niš Serbia' query [vis1] | 2/2 |
| ? | Dedicated service pages | 0/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. Missing items are penalised.
Clinic operating licence: not published on the clinic’s website — penalty applied
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Dr. Biljana Petrović [s1] | Specialist in oral surgery | not published |
| Dr. Kristina Petković [s1] | General dentist | not published |
Dentists are named, but their professional licence numbers are not published — penalty applied.
Red Flags
- medium Clinic operating licence not published (-4 pts) — The clinic does not publish its operating licence or registration number (derived from data).
- medium Dentists / their licences not listed (-4 pts) — The clinic does not publish its dentists with their professional licence numbers (derived from data).
Red-flag penalty applied: -8 points (capped at -20).
Data We Could Not Verify
- Information Transparency: Real clinic photos
- Price Transparency: Prices or price ranges published
- Price Transparency: Cleaning price listed
- Price Transparency: Filling price listed
- Price Transparency: Crown price listed
- Price Transparency: Implant price listed
- Price Transparency: Consultation price listed
- Price Transparency: X-ray / imaging price listed
- Reputation & Reviews: Google rating (Bayesian-adjusted)
- Reputation & Reviews: Google review volume
- Reputation & Reviews: Review recency
- Reputation & Reviews: Clinic responds to reviews
- Reputation & Reviews: No recurring complaints
- Reputation & Reviews: No suspicious review patterns
- Reputation & Reviews: TripAdvisor presence
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Emergency care
- Medical Infrastructure: Works with international patients
- Communication & Service: WhatsApp / LINE available
- Communication & Service: Response speed
- Communication & Service: English spoken
- Communication & Service: Pre-visit consultation possible
- Communication & Service: Clear service explanations
- AI & Search Visibility: Structured data on website
- AI & Search Visibility: Dedicated service pages
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.identanis.com/ |
|---|---|
| Phone | +381 64 222 3288 |
| https://www.facebook.com/profile.php?id=100063612251504 | |
| Address | Ilije Birčanina 18, 18000 Niš, Serbia |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.identanis.com/ | official site: name, address Ilije Birčanina 18 Niš, phones +381 642223288 and +381 631802999, emails [email protected] and [email protected], Facebook and Instagram linked, Mon–Fri 10:00–20:00, service list, Dr Biljana Petrović (oral surgery specialist) and Dr Kristina Petković (general dentist), Serbian language only | 2026-08-18 |
| s2 | https://www.booking.dentist/dental-clinic/identa | directory profile: address confirmed, reported rating 4.9/5 from 10 reviews, EUR prices (composite filling €31, metal-ceramic crown €100, zirconia €200, MIS 1 implant €650, porcelain veneer €180, extraction €31), multilingual staff (English, Croatian stated), free initial examination, workmanship warranty, digital imaging and laser dentistry mentioned | 2026-08-18 |
| vis1 | search:the five canonical city queries | AI/search visibility checks 2026-08-18: identanis.com appeared in organic results for the 'best dentist Niš Serbia' query; did not appear for the remaining four canonical queries | 2026-08-18 |
Change History
| Date | Change |
|---|---|
| 2026-08-18 |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.